Engineering a “Neutral” Name for Engineers
The Client
A US hi-tech company with a global customer base of engineers.
The Task
Sometimes a name doesn’t need to wow—just be non-negative and “safe,” like a plain but sturdy bridge spanning across languages or markets. Prisma was asked to conduct a NameBridge study to determine a safe, “neutral” name for a suite of technology products to be marketed to engineering professionals in eight countries.
Global Employee Program Gets Local Names
The Client
A US-based multinational with a global employee base.
The Task
Prisma was asked to conduct a NameBridge study to determine the top ranking name for a new global HR program for their employees in nine key countries. There was an expressed desire to select a HR program name that reflected the global nature of the employee base, was culturally sensitive, easy to pronounce and universally “upbeat.”
Test-driving a New Package Design in the Italian Countryside
The Client
A US-based maker of popular breathing strips who was planning to enter the Italian market.
The Task
Prisma was asked to conduct a NameBridge study to determine the top-ranking package design scheme for a popular consumer product for the Italian market.