Global Employee Program Gets Local Names

The Client

A US-based multinational with a global employee base.

The Task

Prisma was asked to conduct a NameBridge study to determine the top ranking name for a new global HR program for their employees in nine key countries. There was an expressed desire to select a HR program name that reflected the global nature of the employee base, was culturally sensitive, easy to pronounce, and universally “upbeat.”

The Solution

The client was interested in qualitative data only and specific target concepts reflecting the nature and values of the HR program. Prisma designed a custom survey with ample sampling depth to provide a full range of insights and qualitative data.

The Outcome

The survey results revealed an employee discomfort with all of the proposed program names in English. In order to achieve a successful program rollout, a decision was made to localize the program name, resulting in significantly increased employee buy-in to the program around the world.