“Preventive Care” for Proposed Cardiology Product Name
The Client
A Fortune 100 medical device company with three proposed product names for a new line of cardiology products
The Task
Prisma was asked to conduct a time-critical NameBridge study in nine locales to determine the connotations, associations, and general reception of the proposed new product names.
The Solution
Using our standard methodology, we carried out surveys of all names in all markets in record time, and delivered both quantitative and qualitative results to the client’s Marketing Team for their review.
The Outcome
NameBridge results revealed several negative associations with all three names in several locales, so the client went back to the drawing board. Later the client asked us to test multiple names under two different themes to broaden their success options.
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Prisma is a translation and global marketing firm helping clients communicate in any language, market or medium.