FAQs

In the past, we’ve “tested” our new product names by asking in-country specialists

Names are complex things, fraught with layers of meaning and connotation. It takes a strong process and a team of experts to vet and assess the viability of a name in a given market or language. While your in-country people may be willing to offer an opinion on the viability of a name, you need a strong process, managed by professional linguists, to truly put your brand name through its paces and ask all the right questions.

The Prisma Advantage.

Prisma is a translation and global marketing firm helping clients communicate in any language, market or medium.

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