Life Sciences: Medical, Pharma, Biotech
Naming for the medical and pharmaceutical fields is highly complex. Regulatory issues, confusion in the marketplace, global brand recognition, and many other issues come into play in developing the right brand name. More »
Health & Beauty
The proliferation of products, brands and names in the health and beauty category speaks to a fragmenting yet rapidly evolving marketplace. Names must navigate the tricky waters of image, claims and emerging concerns such as “speaking green.” More »
Technology
The wave of new technology—products, services, gadgets, online phenomena and the like—brings a new complexity to naming. The fact that the Web is instantly global means technology product names must be developed as global names right from the Start button. More »
Consumer & Retail
When you create a brand name, you are creating the vehicle that carries the relationship between your product and your customers. Developing an effective global brand name requires a deep knowledge of local consumer culture, and the name must resonate across a range of markets, cultures and languages. More »
Market Research
Market research companies are often tasked with working across languages and countries. Our ability to deploy multilingual research and test product names, concepts and other content can take the headache out of such projects. More »
Advertising & Marketing
We partner with advertising agencies and marketing firms to develop, test and validate global brand names. Our multi-cultural expertise “translates” into brand names that work globally as well as locally. More »
The Prisma Advantage.
Prisma is a translation and global marketing firm helping clients communicate in any language, market or medium.