Health & Beauty

The proliferation of products, brands and names in the health and beauty category speaks to a fragmenting yet rapidly-evolving marketplace. Names must navigate the tricky waters of image, claims, and emerging concerns such as “speaking green.”

There is perhaps no other category that needs to understand the free associations and deeper implications of product names than those in the Health and Beauty field. For a globally-marketed product, teasing out name implications is a critical step in validating a proposed name before it is selected.

NameBridge’s linguistic and cultural survey casts a wide-net to ensure that all relevant associations are captured and assessed for their effect on your proposed name. Further, advertising based on English puns and word play are identified at the creative stage, which is frequently overlooked by English-centric marketing creatives (how do you express “Be-leaf in Nature” in Italian?).

For a healthy and beautiful brand name that retains its lustre around the world, include NameBridge in your creative development strategy.