Life Sciences: Medical, Pharma, Biotech

Naming for the medical and pharmaceutical fields is highly complex. Regulatory issues, confusion in the marketplace, global brand recognition, and many other issues come into play in developing the right brand name.

Pharmaceutical name development carries a particular onus given the medical implications of confusing, say, Amiodarone with Amrinone (a confusion that was documented to have resulted in death), or Clozaril with Colazal.

NameBridge can provide valuable market research, focusing on either the patient or medical professional audience, to help determine just how similar or confusing a proposed name can be with others in the marketplace.

For the Medical Device field, choosing a name with positive associations that reflect the brand values as well as the functionality of the device can be equally delicate. NameBridge can tease out unintended associations, cultural references (positive or negative), and other aspects of a proposed name before it goes to the global marketplace.

To ensure the health and safety of both consumer and brand, be sure to prescribe NameBridge as the best preventive medicine.