Technology

The exponential increase in new technology—products, services, gadgets, online offerings—brings a new complexity to naming.

For one thing, the fact that the Web is instantly global means technology product names must be developed as global names right from the Start button.

Further, the proliferation of new things—“phones” that do way more than make calls, “beverages” to which you must add water, or online “solutions” to problems that many people don’t even grasp yet—all present challenges to English-speaking consumers as well as those in other languages and cultures.

Not helping matters is the shrinking domain pool, the ever-growing acronym minefield, and the sheer volume of technology product and service names all competing for our attention.

A fine line separates Twitter from technobabble—and that demarcation separates a successful techno brand name (Google, Yahoo, FaceBook) from the vast array of start-up road kill littering the information highway. NameBridge can validate your technology brand names and help your name achieve global traction, instant global recognition, and keep your name from cultural collisions.