Brand Name Development
Global naming can be a minefield. Many marketing creatives—even very good ones—tend to think in English, carry American concepts, and develop brand names designed to resonate in middle America.
But how will your brand name sound in Mexico or Montenegro? Will it clash in Chile or cause discomfort in the Chinese market?
Prisma’s brand name development services bring together all key stakeholders, including:
- global marketing experts (yours or ours)
- in-country linguists
- global design professionals
- international trademark counsel
We partner with you to develop, test and execute successfully in any language, any market, any medium.
Our proprietary Web-based processes are ISO 9001-certified, managed by state-of-the-art technology, and fully integrated to support our global team of linguists and brand name experts.
Don’t be embarrassed in Dubai, mortified in Mumbai or chagrined in Cologne.
You can contact us:
Email: .(JavaScript must be enabled to view this email address)
Phone: +1-612-349-3113
Global Trademark and Domain Services
A naming strategy includes trademark review in all key countries and markets. We manage international trademark reviews through our global network of partners, and can prepare all necessary documentation and filings in the local language as necessary to ensure your names and trademarks are fully protected around the world.
A well-developed Web domain strategy is also critical to protecting your brand name both at home and in the international markeplace.
We will consult with you on several critical factors to consider as you plan your Web strategy, and suggest best practices for managing your domain names globally.