Brand Name Development
Global naming can be a minefield. Many marketing creatives—even very good ones—tend to think in English, carry American concepts, and develop brand names designed to resonate in middle America.
But how will your brand name sound in Mexico or Montenegro? Will it clash in Chile or cause discomfort in the Chinese market?
Prisma’s brand name development services bring together all key stakeholders, including:
- global marketing experts (yours or ours)
- in-country linguists
- global design professionals
- international trademark counsel
We partner with you to develop, test and execute successfully in any language, any market, any medium.
Our proprietary Web-based processes are ISO 9001-certified, managed by state-of-the-art technology, and fully integrated to support our global team of linguists and brand name experts.
Don’t be embarrassed in Dubai, mortified in Mumbai or chagrined in Cologne.
You can contact us:
Email: .(JavaScript must be enabled to view this email address)
Phone: +1-612-349-3113
Name Creation Services
Your Name or Ours
You may already have developed or selected a brand name or names. We can test your name(s) and help ensure their effectiveness before you incur the costly expense of a full brand roll-out.
Alternatively, our international team of creative linguists and multilingual copywriters can develop global name options for you.
Either way, our process starts with the development of a creative brief that captures your goals, key concepts and context. We then generate initial names for your consideration, before moving to the NameBridge testing and validation stage.
Global Ideation
We also offer global ideation, a unique process in which a team of creatives representing various markets, languages and cultures collaborate to generate insights, possible brand names, and concepts that cross cultures.
Different from a focus group, global ideation is all about brainstorming and insight generation that can lead to breakthrough results.