The NameBridge Final Report
Which report is right for you?
We offer three levels of Final Report, representing different depths of information, analysis and insight.
Each option fits a different purpose and type of client. Whether you are an experienced market research professional, a marketing manager or new to global naming and marketing, we offer a report type that’s right for you.
We can also customize reports to meet the specific needs of a client or project. Feel free to ask us about customized Final Reports.
You can contact us:
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Phone: +1-612-349-3113
Silver Report
The Silver Report contains the complete set of NameBridge results, scored and ranked for ease of analysis and interpretation.
The Silver Report does not contain recommendations or ranking of results; the scored results are presented “as is.”
The NameBridge Final Report answers questions relating to:
LINGUISTIC APPEAL
Name Appeal: How appealing is your brand name in the target culture?
Free Linguistic Association: What associations does your brand name have in the target culture, country or market?
Pronounceability: How easy/hard is your brand name to pronounce in another language?
CULTURAL INSIGHTS
Layers of meaning associated with your brand name
Most/least likeable about your name for the target culture
BUSINESS & COMPETITIVE LANDSCAPE
Recognition of similar products/names to your brand name
Fit/appropriateness of name for the culture
Fit/appropriateness of name for the audience
Basic Report Benefits
Executive Summary
Summarizes the entire NameBridge project in a quick digest format.
Scored and Ranked Data
In order to make the NameBridge results as easy-to-digest as possible, we score and rank the raw results and present them in a simple, clean table format. Even if you are accustomed to poring through raw statistical data, our system of scoring and ranking will make it easier to assess and compare NameBridge results and gain deeper insights into what they mean. Available in Silver and Gold Reports.
Integrated Presentation Format
Information in the Gold Report is integrated into a format that allows you to grasp easily both quantitative and qualitative information in a single view.