Global Testing and Validation
NameBridge™ Global Name Survey
Perhaps you’ve already invested heavily in market research, and know your industry well. Or you’ve inherited a brand name or tag line that you must deal with somehow. In either case, you are responsible for the global roll-out of your brand name.
Consider the value of investing in a service that will field-test your brand name, logo, tag line, or other key marketing element in every country, language or region in which you want to do business.
Or, consider the prospect of discovering, down the line, that your name means something very different in a specific language or market, or has unintended connotations to a whole segment of your global customer base.
Our unique NameBridge™ service helps you go global successfully by having your brand names reviewed by our international team of in-country linguists.
We also offer global focus groups and global ideation that facilitate insight gathering across languages, countries and markets. Our unique technology and process allows us to carry them out asynchronously, which translates into faster (across time zones), better results, and more cost-effectively.
You can contact us:
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Phone: +1-612-349-3113
NameBridge™ Global Name Survey
NameBridge™ ensures the efficacy of your brand names, tag line, logo, or other key marketing identifiers across global markets by field-testing them with our international team of in-country linguists. We review, vet and validate your names via our proprietary testing process, and answer critical questions such as:
Pronunciation
- How easy or hard is the name to pronounce for speakers of the target language?
- Does you product name sound too close to others in the target market?
Meaning
- Does the name have positive or negative connotations in the target market or culture?
- What synonyms or antonyms come to mind?
Associations
- What other words does your brand name sound like in another language?
- Are there other associations in the national culture that, good or bad, may influence the perception or viability of the brand?
Ranking
- If given several names, which one(s) rate highest? Lowest? Why?
You receive a Final Report detailing all results, which include both quantitative and qualitative data, and everything is provided to you in English making it easy for you to grasp differences, nuances, and areas of cross-cultural concern. Find out what you get in the Final Report
What’s in your name? Find out now, or find out later!