Global Testing and Validation
NameBridge™ Global Name Survey
Perhaps you’ve already invested heavily in market research, and know your industry well. Or you’ve inherited a brand name or tag line that you must deal with somehow. In either case, you are responsible for the global roll-out of your brand name.
Consider the value of investing in a service that will field-test your brand name, logo, tag line, or other key marketing element in every country, language or region in which you want to do business.
Or, consider the prospect of discovering, down the line, that your name means something very different in a specific language or market, or has unintended connotations to a whole segment of your global customer base.
Our unique NameBridge™ service helps you go global successfully by having your brand names reviewed by our international team of in-country linguists.
We also offer global focus groups and global ideation that facilitate insight gathering across languages, countries and markets. Our unique technology and process allows us to carry them out asynchronously, which translates into faster (across time zones), better results, and more cost-effectively.
You can contact us:
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Phone: +1-612-349-3113
Global Focus Groups
Focus groups are highly-structured forums to gain deeper insights into consumer thinking, wants and needs. They also present unique challenges around the world, since different cultures think, act and communicate differently from culture to culture.
How does one conduct effective focus groups that cross cultures, languages and markets?
Our dynamic approach to global focus groups bridges across the cultural divide to deliver meaningful insights that highlight differences, similarities, and opportunities for a deeper connection to your global consumers.