NameBridge: Global Product Naming Blog
Palm’s Pre: Praying for Success
Palm announced its new competitor to the iPhone, the ‘Pre™,’ written wherever possible with a bar over the “e” to elongate it.
Presumably that will help English speakers to keep from ‘pray’-ing it, and harks to its predecessor, the Treo (also with a bar over the ‘e’), which rhymes with the Kingston Trio, not the Belafonte Day-o.
What is NameBridge?
In our global business world, you’d better be sure your names—product names, tag lines, company names, packaging, labeling—ring true in every market, language and country in which you operate.
NameBridge ensures the efficacy of your names across global markets by field-testing them with our international team of Linguists who review, vet and validate your names via our proprietary testing process.
What’s in your brand name? With NameBridge you’ll know before you go.
How can we help you?
I have a name or tag line I’d like to test.
I would like a quote.I’d like to speak to someone about global naming.
I want to understand your industry experience.What kinds of names can you test?
How does NameBridge work?I need a name translated.
Can you test colors, packaging, graphic design?
